Planning

PJL Associates believes that strategic planning is critical to the success of any organization.  The core components that we recommend are the development of a mission and vision statement, review of the existing support structure, the creation of a customer and external market analysis, and the preparation of financial analysis.  PJL Associates works closely with board and staff leadership to facilitate discussions around all these components and encourages broad input from the various constituencies of your organization.  From a financial standpoint, strategic planning should provide crucial data regarding building your membership and donor base, enhancing your major gifts and grants program, increasing current sources of earned revenue, and determining possible new sources of earned revenue. In the end, the goal is to obtain a clear picture of where your organization is currently, where it is headed and what new opportunities it might pursue

Fundraising Plans

PJL Associates has assisted numerous organizations in preparing for their capital campaigns and development programs. These initiatives can range from implementing a fundraising feasibility study to taking on interim development staffing and building development programs and staff in line with Strategic Plan objectives.  Because fundraising is a relationship business, PJL Associates believes strongly that any successful program must include marketing and donor stewardship elements. We can work with your marketing team or bring in experts to help create or brandish your image and generate awareness of the critical needs your organization is addressing – your Value Proposition. We will also work with your development team or help you build a team that provides donors with the recognition, information and involvement they desire.